Retiring Retirement & Crafting a New Story of Financial Services & Longevity
April 11, 2012
Featured presentation at the Financial Communications Society’s Education Summit – Baby Boomers… or Bust: How to Market to and Influence the 50+ Consumer in New York City. Audience includes chief marketing officers and strategists across the financial services industry. Coughlin will be discussing MIT AgeLab’s research on the future of retirement planning across the generations identifying innovative strategies firms can implement to engage younger adults and aging baby boomers in planning for financial security across the lifespan.
Longevity Creates New Business Opportunities
March 1, 2012
Cover Story in Bank Investment Consultant 
discussing the new business of longevity management and retiring retirement
Time Magazine Money: Drug Prices Up — or Not? Either Way, Treatments Will Chew Up Retirement Savings
March 8, 2012
Estimating the real cost of health in older age. Retirement planning must consider the cost of health versus the out-of-pocket cost of well-being.
On Wall St, The Financial Calculus of Aging Helping clients identify and separate sources of income to face the challenges of getting older
March 1, 2012
Story describes Coughlin’s research and approach to helping clients identify and separate sources of income to face the challenges of getting older, e.g., housing, transportation, caregiving, healthcare.
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